In e-commerce, success goes beyond attracting customers — it’s about maximizing how much they spend per visit. That’s where Average Order Value (AOV) becomes essential. AOV measures the average spend per transaction, giving insights that help brands maximize revenue and…
In the digital-first world of fashion, social media is shaping consumer behavior and redefining the shopping experience. As highlighted in Katie Searles’s recent article and the UK Fashion 2024 report, social media has become a significant driver for fashion purchases in the UK.…
Every e-commerce entrepreneur dreams of “hooking” the perfect customer. But, like a good angler, it takes the right bait, technique, and strategy to turn curious website visitors into loyal buyers. This is where lead capture comes in — a must-have…
As designers and e-commerce business owners, we all know the struggle: we’ve taken countless photos of our products ourselves and uploaded them to our websites. But there’s always that thought — do these photos truly showcase the beauty and proportions…
As e-commerce flourishes, so does the power of digital advertising. Brands are increasingly investing in online ads to attract, engage, and convert customers through targeted, flexible, and data-driven campaigns. Let’s explore how digital advertising, combined with tools like hippist AI, can…
In today’s fast-paced digital world, managing content efficiently is key to maintaining consistent engagement with your audience. Whether you’re running a blog, email campaigns, or social media posts, deadlines are crucial. To manage this effectively, an editorial calendar becomes indispensable.…
Fashion photography is a cornerstone of brand marketing, capturing a brand’s style and products in a compelling way. Yet, producing high-quality fashion photos can be prohibitively expensive. When tallying up the costs of photographers, models, stylists, locations, and specialized equipment,…
It has been a year since hippist AI was founded. We have been developing hippist for about a year and started selling it a month ago. We have already met with many customers from UK, US and Turkey and solved their photography…
In the competitive world of e-commerce, building a strong social media presence is essential for visibility, customer engagement, and driving sales. But managing social media effectively requires more than simply posting photos or videos — it calls for a strategic…
In today’s digital landscape, paid social media advertising is one of the most effective ways to reach your target audience, whether you’re a new startup with a lean budget or an established brand looking to grow. Platforms like Facebook, Instagram,…